ATiR: The Authority in Natural Nail Care
With more than 30 years of expertise, ATiR has led the way in redefining what nail care should be. We are not just another polish brand — ATiR is a philosophy and a lifestyle. We believe healthy hand and nail care should be part of your daily wellness routine — as natural and essential as brushing your teeth or caring for your skin.
From the very beginning, our focus has been on natural nails: repairing, protecting, and maintaining their strength and beauty without the damage of gels, dips, or acrylics.
Our 21-Free Standard reflects that commitment. While the beauty industry has evolved, our formulas have always been free of these 21 harmful ingredients. It’s one more way we ensure your beauty routine supports your overall health and confidence — not just your appearance.
ATiR Natural Nail Care: Bridging the Gap Between Health & Beauty
ATiR 4-Part Program
Our Signature 4-Part Program Designed for Easy-To-Follow, Science-Backed Natural Nail Care
Complete 4-Part At-Home Manicure System
Our best-selling bundle includes everything you need to start your 4-Part journey.
Our Commitment to Clean Beauty
Healthy nails deserve healthy products. Every ATiR formula is made with safety and wellness in mind.