ATiR: The Authority in Natural Nail Care
With more than 30 years of expertise, ATiR has led the way in redefining what nail care should be. We are not just another polish brand — ATiR is a philosophy and a lifestyle. We believe healthy hand and nail care should be part of your daily wellness routine — as natural and essential as brushing your teeth or caring for your skin.
From the very beginning, our focus has been on natural nails: repairing, protecting, and maintaining their strength and beauty without the damage of gels, dips, or acrylics.
Our 21-Free Standard reflects that commitment. While the beauty industry has evolved, our formulas have always been free of these 21 harmful ingredients. It’s one more way we ensure your beauty routine supports your overall health and confidence — not just your appearance.
ATiR Natural Nail Care: Bridging the Gap Between Health & Beauty
What Does “21-Free” Really Mean?
When we say 21-Free, we mean every ATiR polish, base coat, and top coat is completely free of 21 of the most harmful and commonly used ingredients found in traditional nail products.
These include toxic hardeners, harsh solvents, endocrine disruptors, and unnecessary synthetic additives that can weaken your nails or irritate your skin.
Our formulas haven’t changed to meet new standards — they’ve always been this clean.
As the beauty industry evolves, ATiR continues to lead with transparency, safety, and uncompromising quality.
Each product is:
- Non-Toxic: Always free from 21 harmful ingredients
- Vegan & Cruelty-Free: Never tested on animals
- Made in the USA: With FDA-approved ingredients
- Long-Lasting: Vibrant color without compromise
Why It Matters
Your nail polish shouldn’t come at the cost of your health.
ATiR’s 21-Free formulas are designed for those who believe in clean beauty, natural results, and long-term nail health.
Instead of covering up damage with gels or acrylics, we help you nourish, protect, and strengthen your natural nails — safely and beautifully.
It’s nail care rooted in wellness, not just color.
ATiR 4-Part Program
Our Signature 4-Part Program Designed for Easy-To-Follow, Science-Backed Natural Nail Care
Complete 4-Part At-Home Manicure System
Our best-selling bundle includes everything you need to start your 4-Part journey.
Our Commitment to Clean Beauty
Healthy nails deserve healthy products. Every ATiR formula is made with safety and wellness in mind.