BRIDGING THE GAP BETWEEN HEALTH & BEAUTY
A manicure isn’t just an emery board and a bottle of nail polish, reserved only for special occasions. A manicure is a necessary care program. Hair, skin, and nails all require a long-term care program, why would your hands be any different? Our hands are the most used yet least cared-for part of our body, and we are on a mission to change that.
Our nail care program goes beyond covering up existing problems, we treat your symptoms head-on. We believe that artificial nails not only mask problems but can damage natural nails. Our exclusive product line helps you achieve 10 beautiful, healthy nails in the most natural way possible.
Just like brushing your teeth, and washing your hair, nail health cannot be ignored.
OUR STORY
Our founder, Rita, began wearing acrylic nails in 1982 and wore them consistently for six years. Over time, she found that her natural nails were damaged and had seriously deteriorated. In desperation, she sought professional help but discovered that the nail care industry only offered cover-ups and not a maintenance cure. Manicures were simply viewed as a pamper session, or worse, used to hide underlying nail problems that needed to be treated.
She began researching the anatomy of the nail and the healthiest way to address nail care problems. What she discovered was that many products promised stronger, healthier nails but none of them delivered significant results. Ultimately, she learned that a balanced diet and proper skin conditioning are the true keys to healthy hands and nails. She learned to bridge the gap between health and beauty and created ATiR’s 4 Part Program.
4 PART PROGRAM
HYDRATION
This is the first and most important part. You will never see anyone with long healthy nails without well-hydrated skin.
MAINTENANCE
After the nails develop, you need to maintain what you have grown.
PROTECTION
Base coats protect the nail from breaking and offer treatments to restore, or secure nails.
GLAMOUR
This is the only optional part. While color isn’t essential, it adds another layer of protection, and it’s cute!