BRIDGING THE GAP BETWEEN HEALTH & BEAUTY
A manicure isn’t just an emery board and a bottle of nail polish, reserved only for special occasions. A manicure is a necessary care program. Hair, skin, and nails all require a long-term care program, why would your hands be any different? Our hands are the most used yet least cared-for part of our body, and we are on a mission to change that.
Our nail care program goes beyond covering up existing problems, we treat your symptoms head-on. We believe that artificial nails not only mask problems but can damage natural nails. Our exclusive product line helps you achieve 10 beautiful, healthy nails in the most natural way possible.
Just like brushing your teeth, and washing your hair, nail health cannot be ignored.
OUR STORY
ATiR began with a mission—one born from personal experience and a passion for true nail health.
Our founder, Rita, spent six years wearing acrylic nails, only to find her natural nails weakened, damaged, and in desperate need of repair. Searching for solutions, she quickly realized that the nail care industry focused on cover-ups rather than real, lasting care. Manicures were seen as a luxury rather than a necessity, and underlying nail health was often ignored.
Determined to change that, Rita dove deep into the science of natural nail care, studying the anatomy of nails and the key elements required for strength, resilience, and beauty. She discovered that true nail health isn’t just about what’s applied to the surface—it starts from within, with balanced nutrition, hydration, and proper maintenance.
Unable to find a system that delivered real results, she developed the ATiR 4-Part Program, bridging the gap between health and beauty to transform the way nails are cared for.
Today, ATiR continues to lead the way in natural nail care innovation, offering a proven approach to healthy, beautiful nails—without damage, harsh chemicals, or temporary fixes.
In recognition of her expertise and dedication, Rita was appointed by Governor Glenn Youngkin to the Commonwealth's Board for Barbers and Cosmetology on March 7, 2025. This prestigious four-year appointment solidifies her commitment to raising industry standards, promoting nail health education, and championing healthier beauty practices.
Why This Matters
At ATiR, we believe nail care is self-care—but it’s also so much more. Our approach bridges the gap between health and beauty, combining science-backed care with luxurious, results-driven products. We don’t just cover up nail issues—we address them at the source, nourishing and strengthening nails from the inside out. With ATiR, you can achieve the naturally beautiful, healthy nails you deserve—without damage, harsh chemicals, or quick fixes.
4 PART PROGRAM
HYDRATION
This is the first and most important part. You will never see anyone with long healthy nails without well-hydrated skin.
MAINTENANCE
After the nails develop, you need to maintain what you have grown.
PROTECTION
Base coats protect the nail from breaking and offer treatments to restore, or secure nails.
GLAMOUR
This is the only optional part. While color isn’t essential, it adds another layer of protection, and it’s cute!