Bridging the Gap Between Health & Beauty

More than a manicure—ATiR is a care system.

A manicure isn’t just about polish—it’s about protection, maintenance, and long-term nail health. You wouldn’t skip a skincare routine or neglect haircare, so why treat your nails any differently?

Our hands work hard every single day, yet they are often the most overlooked part of self-care. At ATiR, we are on a mission to change that.

We go beyond temporary fixes—no artificial overlays, no damage, no shortcuts. Our science-backed 4-Part Nail Care Program strengthens and nurtures your nails for lasting health and beauty. Whether you visit an ATiR clinic for expert care or follow the program at home with our exclusive products, you’ll have everything you need for naturally strong, beautiful nails.

Healthy, beautiful nails are possible—naturally.

Just like brushing your teeth and washing your hair, nail care should be a daily habit—not an afterthought.

Our Story

ATiR began with a mission—one born from personal experience and a passion for true nail health.

Our founder, Rita, spent six years wearing acrylic nails, only to find her natural nails weakened, damaged, and in desperate need of repair. Searching for solutions, she quickly realized that the nail care industry focused on cover-ups rather than real, lasting care. Manicures were seen as a luxury rather than a necessity, and underlying nail health was often ignored.

Determined to change that, Rita dove deep into the science of natural nail care, studying the anatomy of nails and the key elements required for strength, resilience, and beauty. She discovered that true nail health isn’t just about what’s applied to the surface—it starts from within, with balanced nutrition, hydration, and proper maintenance. Unable to find a system that delivered real results, she developed the ATiR 4-Part Program, bridging the gap between health and beauty to transform the way nails are cared for.

Today, ATiR continues to lead the way in natural nail care innovation, offering a proven approach to healthy, beautiful nails—without damage, harsh chemicals, or temporary fixes.

In recognition of her expertise and dedication, Rita was appointed by Governor Glenn Youngkin to the Commonwealth's Board for Barbers and Cosmetology on March 7, 2025. This prestigious four-year appointment solidifies her commitment to raising industry standards, promoting nail health education, and championing healthier beauty practices.

Why this matters

At ATiR, we believe nail care is self-care—but it’s also so much more. Our approach bridges the gap between health and beauty, combining science-backed care with luxurious, results-driven products. We don’t just cover up nail issues—we address them at the source, nourishing and strengthening nails from the inside out. With ATiR, you can achieve the naturally beautiful, healthy nails you deserve—without damage, harsh chemicals, or quick fixes.

The ATiR Experience

Healthy, beautiful nails start with the right care—and at ATiR, we make that care accessible wherever you are. Our clinics offer expert nail services rooted in our proven 4-Part Program, but the ATiR experience doesn’t stop there. You can continue your journey to stronger, healthier nails at home with the same professional-quality products we use in our clinics.

In-Clinic Care: Enjoy expert-guided treatments in a relaxing, health-focused environment.

At-Home Care: Maintain your results with our exclusive nail care essentials, available online.

Our products are crafted for performance without the harsh chemicals—including 10-Free polishes and treatments that start at 97%Natural, 70% Organic or better, Paraben & Phthalate Free, and more.

Whether in-clinic or at home, ATiR helps you achieve healthy, beautiful nails—naturally.

Shop for healthy nails at home!

At-Home Manicure Tutorial