ATiR began with a mission—one born from personal experience and a passion for true nail health.

Our founder, Rita, spent six years wearing acrylic nails, only to find her natural nails weakened, damaged, and in desperate need of repair. Searching for solutions, she quickly realized that the nail care industry focused on cover-ups rather than real, lasting care. Manicures were seen as a luxury rather than a necessity, and underlying nail health was often ignored.

Determined to change that, Rita dove deep into the science of natural nail care, studying the anatomy of nails and the key elements required for strength, resilience, and beauty. She discovered that true nail health isn’t just about what’s applied to the surface—it starts from within, with balanced nutrition, hydration, and proper maintenance. Unable to find a system that delivered real results, she developed the ATiR 4-Part Program, bridging the gap between health and beauty to transform the way nails are cared for.

Today, ATiR continues to lead the way in natural nail care innovation, offering a proven approach to healthy, beautiful nails—without damage, harsh chemicals, or temporary fixes.

In recognition of her expertise and dedication, Rita was appointed by Governor Glenn Youngkin to the Commonwealth's Board for Barbers and Cosmetology on March 7, 2025. This prestigious four-year appointment solidifies her commitment to raising industry standards, promoting nail health education, and championing healthier beauty practices.

Why this matters

At ATiR, we believe nail care is self-care—but it’s also so much more. Our approach bridges the gap between health and beauty, combining science-backed care with luxurious, results-driven products. We don’t just cover up nail issues—we address them at the source, nourishing and strengthening nails from the inside out. With ATiR, you can achieve the naturally beautiful, healthy nails you deserve—without damage, harsh chemicals, or quick fixes.